The Natural Stone Collective 

SEO/SEM Specialist

The Natural Stone Collective is dedicated to preserving historical craftsmanship by rescuing and repurposing stone masterpieces. Their work focuses on salvaging hand-cut stone from historic buildings—churches, chapels, and pre-1900 mansions—blending reclaimed materials with new ones for expansive projects.

In my recent project, I updated the HTML title attributes of images to ensure consistency and alignment with the company's brand identity, thereby enhancing the website's organic search optimization. Additionally, I refined the website's text content to improve its effectiveness in reaching and engaging with the intended target audience. I also prepared a comprehensive suggestions document outlining areas for improvement and providing actionable recommendations to facilitate the company's forward progress (seen below. Throughout the project, I added new sections, reorganized existing content, worked on enhancing SEO keywords and phrases, and maintained clear communication with the client to ensure alignment with their vision and goals.

Recommendations and Suggestions
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