As part of a brand content strategy for GA White, I crafted a series of tailored social media captions that highlight architectural features, interior design moments, and lifestyle-driven visuals. From sleek kitchens and hidden dishwashers to moody man caves and spa-like bathrooms, each caption was designed to match the brand’s refined aesthetic while encouraging engagement and visual storytelling.

I also created themed content around lifestyle-focused holidays such as Father’s Day, International Picnic Day, etc.— blending seasonal relevance with the brand’s tone. The result is a cohesive, on-brand social presence that elevates the company’s voice and showcases craftsmanship through thoughtful, high-impact copy.